Head of EU industry urges US to implement fresh tech rules and promote a collaborative digital marketplace.

The head of the EU's industry sector has urged the United States to implement new regulations for technology and promote a collaborative digital marketplace.

The European Union, recognized globally for its leadership in regulating technology, has enacted comprehensive laws to scrutinize the operations of major technology companies like Google (Google.O) and Meta (Meta.O), which have both opened new tabs. These laws cover a range of areas, including the DMA (Digital Markets Act) and AI (Artificial Intelligence).

In the United States, the activities of tech giants are largely governed by current laws.

For example, in March, the U.S. Department of Justice (DOJ) launched an antitrust lawsuit against Apple, alleging that the company breached established monopoly laws. Apple contested these claims and sought to have the case dismissed by a federal judge.

"We need uniform regulations in the digital realm," Breton emphasized. "It would be ideal if there was a unified global digital marketplace, encompassing not just the EU, but also the U.S. and other regions."

In response to widespread concerns about the dangers of AI systems that are evolving quickly, U.S. President Joe Biden issued a series of executive orders on AI last year. These orders mandated safety assessments for AI products and established standards to tackle the problem of "deepfake images."

"It's crucial that we unite on this issue," Breton stated. "We share common values in both the U.S. and Europe, and that would be beneficial."

Breton made these remarks at the annual "Viva Technology" conference in Paris, which was jointly organized by former Google CEO Eric Schmidt and John Kerry, a former Secretary of State.